Latest Entries
Future City

Future City

Running Future City is a massive, complex volunteer initiative that requires coordinating over 40,000 kids across the US through a process that starts with educators, parents and regional engineer coordinators and moves through competitions that require mentors, judges, sponsors and a traveling to a national competition. Future City asks middle-school students to imagine, design, and … Continue reading

DiscoverE
Portfolio

DiscoverE

NEWF was at a pinnacle point – a time and place where the organization could (had to) align its business, operations, offering and customer experience to become a sustainable organization. By addressing the core brand issues, RedSwan5 created alignment across the organization by rebuilding based on core values. The new name, brand architecture and site … Continue reading

Portfolio

LetMobile

LetMobile is a start-up with a very advanced mobile technology that early adopters and analysts are very excited about but was struggling with traction in the US market. With a tight budget, the organization needed to better align its messaging and articulate its value proposition. Start-ups learn from every pitch – the ones they win … Continue reading