Your brand story starts here

Where brand and unique meet

What we do best.

Unique is your brand DNA

We help uncover what sets you apart.

Unique breaks through

We value connection, not just attention.

Why fit in when you can stand apart?

A brand story… attributed to you.

Customer-centric Messaging Survey Results: Struggle is Real 650 650 Kim Donlan

Customer-centric Messaging Survey Results: Struggle is Real

I like a survey just as much as the next girl, but what I love is looking deeper into the stats to untangle the sentiments.  I look closely at comments people make when they think no one is paying attention. Analyzing the angry snippets, hushed wishes, and juicy tidbits revealed in comments that tell a…

how to create unique messaging by identifying your value
How to Create Unique Messaging by Identifying Your Value 650 650 Kim Donlan

How to Create Unique Messaging by Identifying Your Value

Recently, I had an opportunity to help my mentor with her latest startup and create a unique message that would connect with the right audience. Over 20 years ago, I met Lois Lindauer, one of Boston’s most successful women CEOs, when I joined The Commonwealth Institute. Lois had sold Diet Workshop and was just starting…

I just need a landing page and other mistakes you are making with your early stage branding
Startup Branding: The Best Discovery Questions and Digital Framework 650 650 Kim Donlan

Startup Branding: The Best Discovery Questions and Digital Framework

Brand strategy for startups is complex. As you launch your new ideas, seek financing and find initial customers, branding is often pushed to the side. It is costly, time-consuming, and simply not a priority. While full branding and messaging do take time, a failure to understand the pitfalls of startup branding can stop your company…

When you are the brand a look at how to connect your corporate and personal brand
When You Are the Brand: How to Blend Your Corporate and Personal Brands 650 650 Kim Donlan

When You Are the Brand: How to Blend Your Corporate and Personal Brands

Managing our personal brand is something we all do. We update our LinkedIn profiles, write blogs and manage our social accounts — all with the hope that expressing our beliefs, opinions, and expertise allows us to create an identity that represents who we are and what we do. For some people, a personal brand escalates…

5 Critical Question to Drive Your Strategic Marketing Metrics 650 650 Kim Donlan

5 Critical Question to Drive Your Strategic Marketing Metrics

Clients are frustrated when their impressions, page views, the number of unique visitors, email opens vs. industry standard, likes, shares and time spent on any landing page aren’t generating revenue. Same is true for those with large email lists that aren’t leading to new sales. Not all marketing metrics are strategic.  What might look like…

How Brands Get Stuck 650 650 Kim Donlan

How Brands Get Stuck

RedSwan5 Redesigns (and Realigns) OnLabor.org I could tell Ben Sachs was a lawyer every time he jumped to his feet during our kids’ games shouting “INTERFERENCE!” like he was the Perry Mason of softball. As a professor of labor and industry at Harvard Law School and the co-founder of OnLabor, a blog devoted to workers,…