Workshops that will Fix Your Messaging Problems and Save Your Marketing Life 1080 1080 Kim Donlan

Workshops that will Fix Your Messaging Problems and Save Your Marketing Life

If your prospects aren’t buying or you can’t articulate your value, you have a messaging problem. Don’t worry, most brands do. Sometimes, your message is so similar to the competitor, customers can’t really tell the difference. So you end up in a perpetual pricing battle. Or worse, your product is superior but your competition has…

Customer-centric Messaging Survey Results: Struggle is Real 650 650 Kim Donlan

Customer-centric Messaging Survey Results: Struggle is Real

I like a survey just as much as the next girl, but what I love is looking deeper into the stats to untangle the sentiments.  I look closely at comments people make when they think no one is paying attention. Analyzing the angry snippets, hushed wishes, and juicy tidbits revealed in comments that tell a…

how to create unique messaging by identifying your value
How to Create Unique Messaging by Identifying Your Value 650 650 Kim Donlan

How to Create Unique Messaging by Identifying Your Value

Recently, I had an opportunity to help my mentor with her latest startup and create a unique message that would connect with the right audience. Over 20 years ago, I met Lois Lindauer, one of Boston’s most successful women CEOs, when I joined The Commonwealth Institute. Lois had sold Diet Workshop and was just starting…

I just need a landing page and other mistakes you are making with your early stage branding
Startup Branding: The Best Discovery Questions and Digital Framework 650 650 Kim Donlan

Startup Branding: The Best Discovery Questions and Digital Framework

Brand strategy for startups is complex. As you launch your new ideas, seek financing and find initial customers, branding is often pushed to the side. It is costly, time-consuming, and simply not a priority. While full branding and messaging do take time, a failure to understand the pitfalls of startup branding can stop your company…

When you are the brand a look at how to connect your corporate and personal brand
When You Are the Brand: How to Blend Your Corporate and Personal Brands 650 650 Kim Donlan

When You Are the Brand: How to Blend Your Corporate and Personal Brands

Managing our personal brand is something we all do. We update our LinkedIn profiles, write blogs and manage our social accounts — all with the hope that expressing our beliefs, opinions, and expertise allows us to create an identity that represents who we are and what we do. For some people, a personal brand escalates…

5 Critical Question to Drive Your Strategic Marketing Metrics 650 650 Kim Donlan

5 Critical Question to Drive Your Strategic Marketing Metrics

Clients are frustrated when their impressions, page views, the number of unique visitors, email opens vs. industry standard, likes, shares and time spent on any landing page aren’t generating revenue. Same is true for those with large email lists that aren’t leading to new sales. Not all marketing metrics are strategic.  What might look like…

How Brands Get Stuck 650 650 Kim Donlan

How Brands Get Stuck

RedSwan5 Redesigns (and Realigns) OnLabor.org I could tell Ben Sachs was a lawyer every time he jumped to his feet during our kids’ games shouting “INTERFERENCE!” like he was the Perry Mason of softball. As a professor of labor and industry at Harvard Law School and the co-founder of OnLabor, a blog devoted to workers,…

And the winner is… 550 462 Kim Donlan

And the winner is…

The 2017 Interactive Media Awards recently announced (much to our pleasure) that we are the winner of two outstanding achievement awards — one in the science/technology category and the other for a lifestyle site.   Dream Big – Science and Technology The science/technology category is for our work on the educational site to support the IMAX…

Why You Might Not Be Getting Anywhere — and How to Fix It 650 650 Kim Donlan

Why You Might Not Be Getting Anywhere — and How to Fix It

The book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, by Jake Knapp, talks about the importance of testing ideas with a prototype mindset. (Thanks to IoT product design manager Erin Pearson for the book recommendation) Jake says that to get a genuine response, your prototype should “show them something…

To Be Relevant, You Don’t Soothe a Consumer’s Pain. You Eliminate It. 650 650 Kim Donlan

To Be Relevant, You Don’t Soothe a Consumer’s Pain. You Eliminate It.

We recently helped one of our start-up clients prepare for Unpitch and discovered working with founders at the early stage has a lot of similarities to working with larger brands on building a great story and position. Unpitch is a terrific event that provides opportunities and connections for founders who are closer to the idea…