Better Client Relationships 650 650 Kim Donlan

Better Client Relationships

The client/agency relationship and business model are changing as each grapples with the best way to support rapid innovation in a digital age. Just as CMOs are being held more accountable for the business strategy and creating a complete customer experience, agencies are finding themselves tackling difficult assignments that require deep collaboration, total transparency and…

Design for the Most Valuable Customer 650 650 Kim Donlan

Design for the Most Valuable Customer

  Customer engagement is a vital part of every conversation across an enterprise. It involves everything and every action the customer encounters — and is based on a deep emotional connection. A connection that intrigues, assures, entices, satisfies and soothes the customer so that they never look at the competition. Customer engagement can be defined…

Holistic Marketing in Chaos 650 650 Kim Donlan

Holistic Marketing in Chaos

A New Perspective on Holistic Marketing: Your Customer’s Holistic marketing is based on a strong belief that all aspects of marketing and the customer experience are interrelated. Makes sense, right? Yet, marketers are failing to grasp exactly how to develop a truly holistic approach because it is so incredibly hard for brands to think like…

Rebranding: Are you ready to innovate? 650 650 Kim Donlan

Rebranding: Are you ready to innovate?

In celebration of World Creativity and Innovation Week, I wanted to share our viewpoint on creativity and innovation in the rebranding processes. When an organization needs to rebrand, it means that somewhere along the way, it got stuck. In rebranding, size really doesn’t matter. It can be necessary for a two-person startup, industry leaders and…

Defining Holistic Marketing 2923 2108 Kim Donlan

Defining Holistic Marketing

Redefining Holistic Marketing: Does Everything Matter? Standing in front of my Bentley MBA marketing class filled with hopeful, smart analytical marketers, I try to explain how the branding process and integrated marketing communication are related. I thought using a case study that documents the deep, difficult process firms go through to adopt a strong branding…