When your audience is the world’s best CMOs, you need a story that connects immediately. RedSwan5 dug into existing marketing, sales and customer materials looking for the messaging that would show the power of the application. We rediscovered that one of the best marketing analytic minds set out to change how we predict markets. That was a story people wanted to hear, and RedSwan5 created new messaging and a story customers could believe.
Concentric presented at two prestigious conferences. CEO Greg Silverman put it best when he wrote, “We had a good few days here at the CMO exchange. We ended up with 20 one-on-one conversations.”