Problem

Embrace a holistic approach

Like many startups, Windshield Inc struggled to hone a message that would resonate with customers. Founders Tom Huntington and Ben Greene had a clear vision and an excellent network who could be counted on to trial the product and provide feedback.

Solution

Consumer Insight and Behavior Analysis

Using consumer insight techniques specific to language, ritual, culture and change behavior, we arrived at a clearer picture of how the technology needed to make people feel

We showed the founders how to “re-listen” to the conversations and interviews and identified the strategies with the highest likelihood of gaining traction in the infancy stage.

StartUps have trouble really hearing what early adopters have to say.

Results

Talking to early customers can test the limits of a founder's sanity. With RedSwan5, Windshield was able to:
  • Articulate their core offering
  • Create multiple personas and circumstances that led to interest and trials
  • Reconnect the founders’ passion with the product’s promise

"RedSwan5 is a highly intelligent, talented team. It’s been a joy working with them. They’ve given us candid, valuable advice where we've needed it, regardless of whether it was in the original scope. They have always considered our business needs first, which sets them apart."

- -- Tom Huntington