Embrace a holistic approach

Like many start ups, Windshield Inc struggled to hone a message that would resonate with customers. Founders Tom Huntington and Ben Greene had a clear vision and an excellent network who could be counted on to trial the product and provide feedback.


Consumer Insight and Behavior Analysis

Using consumer insight techniques specific to language, ritual, culture and change behavior, a clearer picture emerged on how the technology needed to make people feel to adopt it.

We showed the founders how to ‘re-listen’ to the conversations and interviews and identified the strongest strategies with the highest likelihood of gaining traction in the infancy stage.

Start Ups have trouble really hearing what early adopters have to say.


Talking to early customers can test the limits of a founder's sanity. With RedSwan5, Windshield was able to:
  • Articulate their core offering
  • Create multiple personas and circumstances that lead to interest and trials
  • Re-connect the founders’ passion with the product’s promise

RedSwan5 is a highly intelligent, talented team. It’s been a joy working with them. They’ve given us candid, valuable advice where we've needed it, regardless of whether it was in the original scope. They have always considered our business needs first, which sets them apart.

- Tom Huntington