Determine Who the Hero Is
We worked with Where as an extension of their team – holding collaborative sessions focused on the best user experience possible and supported by interviews and focus groups. Having product development, creative and user experience experts in the same room, focused on the same tasks allowed the product strategy to catapult in a new direction that completely set the organization on path to a major acquisition.
Where went from a phonebook to…
Where helped users find restaurants, movies, weather, news, cheap gas, friends with real-time information.
Users would always know what and who was nearby and could save and share all their favorite places and personal reviews.