Keep the Narrative Real
A global social campaign to ignite a world conversation with the story of women who pursued their engineering dream. The campaign was supported by global engineering firms, national engineering society and STEM educators.
Build Repeatable Campaigns
The social media campaign structure became a system that Girls Day uses each year. In 2016, the original concept was extended to role models. New videos and hashtag campaign had a ready audience of female engineers who pledged to reach out to girls in their community. 22% of pledges were from outside of the US.